Impact, Clarity, Control, Focus, Vision, Strategy, Transformation, Collaboration
Financial leadership for digital technology companies navigating growth, funding, and exit strategies
What we do
We deliver interim or fractional CFO services, providing strategic financial leadership during periods of growth, change, or transformation. We add oversight to financial operations, insight to commercial operations, and vision to strategic planning.
Our services encompass financial strategy and planning, operational finance management, commercial analysis and performance optimisation, risk management and compliance oversight, board-level financial reporting and governance, transaction and due diligence support, financial systems design and implementation, process improvement, investor and lender relations, finance team mentoring and development, and turnaround and crisis management.
We have experience across complex revenue models, including SaaS subscriptions, fixed price project-based contracts, term licences, time and materials billing, support contracts, and professional services.
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Financial Leadership
Board-level financial leadership:
- Oversight and Governance
- Planning and forecasting
- Reporting
- Stakeholder management
- Hands-on management of back office functions including Finance, HR, IT and Legal.
- System and Process design including CRM, ERP, Reporting tools and best of breed integrations
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Private Equity Support
Expert support for PE-backed portfolio
companies and those seeking investment or
support for an MBO.Pre-investment:
- Transaction management
- Due diligence support
- Robust financial modelling
- PE and lender liaison
- Financial and commercial management
- Reporting, covenant management
- 100-day plan delivery
- Professionalisation,
- Exit planning
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Business Planning
Supporting management teams to translate strategic vision into roadmaps, whether planning for growth initiatives, transactions, funding rounds, acquisitions, or strategic pivots
We develop comprehensive business plans that integrate realistic financial projections, market analysis, and operational requirements with clear performance metrics and milestone tracking, providing the framework for disciplined execution and regular performance monitoring. -
Fundraising
Comprehensive fundraising support from financial modelling and due diligence preparation through to investor presentations and deal execution. Experience spans the full funding spectrum, including start-up seed funding, Series A through growth capital, debt financing, grant applications, and private equity and venture capital processes.
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Strategy
Providing CFO-level strategic input to shape and validate business growth strategies, ensuring they are financially sound, properly resourced, and aligned with long-term value creation.
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Financial Modelling
Financial modelling for multi-stream, multi-site and international business covering SaaS, licencing, term and fixed price contracts, time and materials and professional services revenue.
Built to facilitate scenario planning and strategic thinking while supporting business planning, growth, turnaround and recovery, and identifying funding requirements.
Models are tailored in complexity to suit specific requirements, with all including comprehensive three-statement projections covering profit and loss, balance sheet, and cash flow implications. -
Sales
Supporting sales leadership with forecasting accuracy, performance metrics, KPIs, pricing optimisation, contract negotiation, revenue recognition implications, commission modelling and end-to-end process integration from lead generation through to invoice collection.
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Operations
Supporting operational management to optimise delivery processes, ensure accurate revenue recognition and timely cash conversion, while identifying improvements in resource management and utilisation, time recording, and project management efficiency.
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Turnaround
Expert assessment and guidance for businesses facing challenging circumstances. We evaluate position, identify next steps, and work with specialist advisors when required to develop, agree, and execute recovery plans that restore financial stability and sustainable operations.
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Restructuring
Working alongside specialist advisors to provide financial leadership and strategic guidance throughout business restructuring processes.
Make sense of complexity
Financial challenges don't always come with simple solutions. Whether navigating MBOs, buy-in transactions, M&A, restructuring, system implementation, cash flow challenges, or market volatility, today's interconnected business environment demands solutions that address the bigger picture while managing critical operational details.
Cerdren specialises in untangling complex financial webs; transforming overwhelming data into clear insights, conflicting priorities into strategic roadmaps, and uncertain situations into actionable plans. By applying analytical rigour to break down multifaceted problems, a strategic perspective to identify what truly matters, and communication skills to align stakeholders, we thrive on complexity rather than being overwhelmed by it.

Managing Growth
Whether scaling operations following new investment, entering new local or geographic markets, managing acquisition integration, or navigating rapid revenue increases, fast-growing companies face critical decisions.
The challenge isn't just about cash management — it's about ensuring that management reporting and investor communications, robust financial controls, accurate forecasting, and scalable systems support sustainable expansion without compromising profitability or operational efficiency.
Cerdren delivers growth-focused financial leadership; designing and implementing the frameworks, controls, and strategic planning necessary to fuel expansion while maintaining financial discipline.
